The Ego Method: Transforming life and business success through Ego Management

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to see if Mindful Choice is right for your team. 

(The longer you wait, the more resentment and damage you have to repair.)


Being a Co-Founder is Hard. 

Most often Co-Founders are chosen due to their mutual passion around a product or their complimenting skills that can build a successful business. What you don't think about in the early days of partnership is that this is basically a "business marriage" and if you don't get the tools to help support the relationship then there will definitely be struggles as you start to achieve your goals.

Funding. Growth. Success. 

The following topics can often cause the biggest issues amongst partners due to different perspectives and values. Finding a common language that can help facilitate these conversations will quickly align and keep your team moving in the right direction.

  • Financial pressure and beliefs around money.
  • Recruiting, onboarding, and leading a team.
  • Success and failure goes hand in hand. Depending on each partners Ego type this impacts decisions, actions, and their approach.

Co-Founder struggles are normal - just like a marriage, if you are willing to get the support AND you want to make it work, you can overcome most things with trust and integrity.


So, are you ready to improve your communication, build more trust, create solid alignment, while enjoying your company and co-founder partnership again?

Ready to get started? Let's connect today.

Book Your Free Consultation


Christie Garcia is an Ego Management Expert, Speaker, Facilitator, Contributor to Forbes Coaches Council, and Founder of Mindful Choice Leadership Academy.

She has 19 years of experience in sales, recruiting, and leadership development. For the last 10 years she has worked with current and upcoming leaders from fast growing organizations including Airbnb, Twitter, Movement For Life, Sunrun, and Forem/DEV.

The pandemic created a high need for co-founder and startup coaching in order to maximize partnerships and their team's human success. Through self-awareness, ownership, and Ego management Christie's clients have more productive communication, alignment, accountability, delegation, and confidence within their leadership and team members.

Christie has helped clients restore the worst relationships that were ready to call it quits. She's also helped partners navigate the difficult conversations and emotions that arise during acquisition, partner buyout, downsizing, and rapid growth. 

Christie believes that with the right awareness and tools every partnership can grow or end with respect and integrity. It takes great leadership, maturity, Ego management and trust to create meaningful and successful partnerships. Join our client list and let us help your team thrive during your most stressful journey.

What Clients Are Saying

I have known Christie for many years, and we recently hired her to put our startup founders through her leadership program. Her impact has been quite instrumental for all participants. The program is all about self-awareness and ownership. It looks at Ego and unconscious behaviors that hold leaders and team members back from communicating effectively and inspiring everyone to be their best. I went through the program myself, it has been quite life-changing for me!

Judy Mahan

 CTO Cal Poly CIE Economic Development Director

Christie has helped me and my co-founders immensely. We were struggling with our ability to communicate effectively, and she created the space for us to work through our underlying triggers and beliefs that were causing friction. Her perspective on ego management has also provided us with shared language to pre-identify possible conflict, and in general, has improved our working relationship with each other and beyond.

Jess Lee

Co-Founder of Forem & Dev

We hired Christie to help us work through some very deep rooted struggles. Her approach taught us to communicate through the hard stuff. Our approach and communication styles are very different and learning about the Egos allowed us to find a new way to work together. Her coaching helped us stay connected as we navigated layoffs, partner exits, and eventually an acquisition. We can confidently say Christie helped us stay grounded and level headed when decisions were hard and emotions were high. I'd highly recommend Christie to any Founder looking for support or need to realign with their partners in order to accomplish the big goals.

Co-Founder Berbix

Not ready for a call but still interested.

Send us a message or reach out directly.

We'd love to connect. 


[email protected]

805-439-0237 / 415-971-9535